Hi Leila! Our wonderful Studio Assistant…
Firstly, tell us a little about your career so far, your education + how you have landed a spot on the You & Me team?
After exploring a few different industries and undertaking a lot of work experience I found my passion in events. From there, I decided to complete my degree in International Events Management BSc at Sheffield Hallam University. During my course I spent a year at an Events and Marketing Agency dealing with automotive, medical and charity sectors.
Finishing my degree during the pandemic gave me the drive to continue to learn new skills and develop my training further, so day in day out I was completing Digital Marketing courses and similar training to create a more transferrable skillset. That’s when Abi asked me to join You & Me and I was over the moon to be working in a fantastic team, with incredible luxury brands and in a role in which I could really prove my creativity!
What would you say has been the most positive learning(s) since joining a Digital Marketing team?
One of the skills that I have been able to develop would be how to manage different accounts simultaneously. It can be incredibly tough to ensure that you are satisfying each client’s needs fully, especially when each client has different targets, timescales and expectations of you; but when executed correctly, this can be incredibly rewarding.
I have been able to achieve this is by working on my prioritisation, communication and organisation skills – these are my three ‘musts’ of working in Digital Marketing.
Now, we know and see the magic you create – but, tell our readers a typical day for you.
A typical day in the office for me would be, starting the day with updating our client statistics, it’s always so interesting to see what is working for our clients and where we can ‘up the ante’, it’s also so rewarding to see when our hard work is achieving our client’s goals!
Next up is scheduling content for my client accounts, where we get to work on our Instagram grids and content creation. I would then spend some time writing our You & Me Journal posts or brushing up on my ProCreate skills – I am hoping to be creating in-house graphics in the near future!
Finally, I allocate the rest of my time to proactive work on our client accounts – it is so important in today’s age for our brands to be interacting, accessible and relatable so we set a good amount of time per client to ensure all of their hard work is being noticed by other accounts.
Honestly, every day can be different and that is something I love about the job, it’s never the same so it always stays interesting!
As well as working with our fabulous clients already, who would be your dream client to work with?
Wow, this is a tough one. Either Bob Bob Ricard or Chloé, each are in very different sectors and both are the epitome of luxury in their own ways. Expensive champagne, incredible food and designer fashion – a girl has got to dream!
What would your no.1 top tip be for a small business looking to improve their Social Media?
My number one tip would be: streamline your goals and decide on exactly what you want to achieve from using Social Media. For example, do you want to increase sales, is it brand awareness that you care about or are you wanting to drive traffic to your website? It is important to know what you want to achieve so that the steps that you are taking are relevant and considered, rather than wasting your time, resources and hard earned money.
At You & Me we have our ‘go-to Toolkit’, what are your favourites apps or programmes to use to create a beautifully aesthetic grid?
Pinterest, Hootsuite and UnUm, I couldn’t work without these three. Pinterest gives me the opportunity to find content on any topic, no matter how niche. Hootsuite is the most reliable platform that I have found to schedule in content. UnUm is amazing as it allows me to check my grid is flowing well and is harmonious with the brand I’m working on. I’d definitely recommend trying these out, you won’t be disappointed.
Where do you get your inspiration from?
Honestly, the two best inspirations are Pinterest and TikTok. The sheer variety of content, new ideas and trends that can be found on these platforms is nothing short of amazing. For aesthetically pleasing content, go to Pinterest. For new hacks, tutorials and trends, TikTok is incredible and not to mention highly addictive. You’ve been warned!
Are you a night owl or an early bird?
For work, definitely an early bird, I like to get up and tackle my tasks! Generally as a lifestyle, and as someone who loves events, I have to say a night owl, I just can’t say no to a good festival lineup even if it means being awake into the early hours!
How do you manage your time + remain productive throughout the day?
This was something that took a little practice; I think it is vitally important to get to know yourself and the way you work best. Personally, I find that an early start and tackling the big tasks helps to eliminate stress throughout the day. It’s easier to be productive when you are not dreading several tasks on your list, so shift these first!
What is your ideal weekend?
My ideal weekend would be brunch and drinks in Shoreditch with my closest pals, hopping onto a tube to have a quick browse in Zara and Selfridges followed by a fancy meal in the evening, giving us a reason to get our glam on. Then the following day would have to be at one of my favourite music venues Printworks, 93 Feet East and the likes, for an event with some of my favourite DJ’s.
… tell us a piece of advice you would tell your younger self now?
Sorry to sound cliché… but appreciate every moment. You never realise that in the future you’ll look back on this very moment and wish you were back there reliving it. ‘Living in the moment’ is my best advice.
And finally, what’s your favourite thing about working at You & Me?
I love this one! The team, without a doubt. I have the most incredible boss, the girls are the best team I could ask for. We have constantly been giggling from day one of me joining the team, and as they say, if you do what you love you’ll never work a day in your life.