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Trends Volume 1: Reels

We are eager to keep our wonderful friends up to date with all things social media. With algorithms ever-changing, we wanted to provide a platform for you to check regularly and learn all about the new trends and how to incorporate these into your business or entrepreneurial concepts, assisting your social success.

The latest trend to sky-rocket on our social platforms is user-generated short-clip videos, known as Reels. Originally created by TikTok, this style of video has quickly become the goto for businesses and influencers alike to deliver quirky, fun and informative content to their followers.

The possibilities of Reels are endless; from the Ocean Spray boarder, to InTheFrow fashion advice and easy recipes.. lending it to be a hugely beneficial marketing method. Benefits include:

• Little to no-budget needed
• Can be done with minimal effort and no Marketing Team (although, why would you want to do it alone? We’re here to be your Marketing besties after all!)
• Easy to personalise and target your desired demographics
• Quick and very easy for your audience to view. With 30 second clips, the task of grabbing a user’s attention is minimal.

On this, due to the short and shareable nature of these videos it is extremely easy for videos to go viral. The perfect example is our Ocean Spray lover, skating into 26 million views in a matter of days on TikTok. This means that they are able to reach a vast audience for little to no cost. Through another method, reaching such a large audience could only be possible with large Paid Advertising campaigns or Influencer Management tactics.

As a creative team, we love the idea of using Reels to showcase your brand, services and your personality. A fantastic example is Personal Shoppers utilising their platform to
showcase styling videos, first-hand providing an insight to their brand and a call to action resulting in future custom.

We all have to start somewhere – give your first Reel a try – top tip: review the performance. What works well? What is the outcome of the content? Always deliver with a purpose. We would love to know how you get on.

See you soon, Y&M x

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Content is King: Our 5 Best Kept Secrets

With social media taking the world by storm, I thought it was only fair that we share a few of our top tips when it comes to creating content on your favourite social platforms; ideal for those of you who are just starting out within the ever changing world of social media.

Secret One: Arguably one of the most important concepts is to keep your content at the basis of every post.

What do we mean by this? Think image resolution, feed aesthetics, use of colour and most importantly – does it fit the brand?

Secret Two: It isn’t essential for you to know everything when it comes to creative design and the confusing software which presumptively comes hand in hand.

Navigating programs such as Adobe Photoshop or Illustrator and the likes, takes a LOT of practice, can be tiresome and this method doesn’t work for everybody.

I recommend taking a look into what the AppStore can offer, in today’s day and age we have access to so many incredible creative programs – a lot of which are free (WIN!).

My top picks that we swear by at You and Me Collective have to include:

  • “Canva” – Create branded flyers, logos, images, invoices, you name it!
  • “Retouch” – Removes unwanted areas of images
  • “Unfold” or “Story Creator” – Perfect to use to create branded stories

Each of these apps have proven to be revolutionary on my journey within the social media marketing world and the fact that they are all able to be used on my iPhone makes working on the move SO much easier.

Secret Three: Numbers are not the be all and end all!

In today’s society we are led to believe that it is ALL about the amount of ‘likes’ on a post. Whilst this can indicate success, there are far more important statistics to keep an eye on to really measure your growth rate of brand awareness – i.e. reach and impressions.

  • “Reach” – Number of users that have seen your posts.
  • “Impressions” – Number of times your post has been seen

If your impressions are a higher number than your reach, this indicates that successful performance. I recommend taking note of your stats monthly to enable you to create a fair comparison each month.

Secret Four: Stories make a bigger impact than you may think!

I recommend alternating between feed posts and Instagram stories, this will help ensure that you avoid overloading your followers with post after post of hard-hitting content. Whilst you do want to get your message across to your market, too many feed posts can create the undesired effect on your audience and turn them away.

By posting stories, you continue to build your brand awareness whilst not clogging up the Instagram homepage. Equally, Instagram stories allow businesses or influencers to show their fun side – something that we celebrate at You and Me! I am seeing more and more people wanting to interact with brands that they can relate to and what better way than this (and it is free – YAY!).

Some interesting ways to use Instagram Stories to engage your audience:

  • Wish Lists
  • How To’s/Step By Step Videos
  • Reviews
  • Menus
  • Price Lists

*Our top tip is to create logos for your Instagram Highlights – you can do this easily on Canva! This will help you streamline your Instagram page, ensuring it looks sleek and is easy to navigate for potential clients or consumers.*

Secret Five: Take advantage of websites and software which allow you to batch post.

Using websites that are specifically designed to help you pre-plan your Instagram feed and schedule your posts provide significant benefits, especially if you are working alone.

  • Saves HUGE amounts of time.
  • Allows your to view your feed before it is posted live, which allows you to ensure you are staying on-brand.
  • Able to drag and drop posts to alternative dates, should other content be more urgent to post at short notice.
  • Clients can log in and check that they are happy with scheduled content from any device, anywhere in the world (with WIFI of course!).

And there you go, our five best kept secrets to help you on your way to becoming a social media sensation. Let us know which secret you have found most insightful. Better yet, comment below with an original secret top tip of your own, we would love to hear!