As we enter a new year, there is much anticipation about the upcoming trends for Social Media + Marketing. From Planoly announcing new updates, Pinterest launching exciting new features + every expert sharing their predictions. Whilst our thoughts won’t cover everything (the Marketing world is endless, as many of us know!) we have compiled our top five trends which we think will be at the forefront of Social this year.
5. Influencer Marketing
Influencer Marketing has secured its place in the business models of household brands and this is only set to increase in 2021. However, to our delight, this trends has developed to include ‘nano-influencers’. For reference: nano-influencers have from 1,000-10,000 followers. Brands that take the time to focus on influencers with a smaller audience are getting it right! Food for thought: often nano-influencers have a tight-knit relationship with their audience, a higher engagement rate and are more likely to work with brands they genuinely have a passion for and they are incredible for cost-efficiency.
If you are a Content Creator or an Influencer and you are looking to spend more time developing your Influencer Marketing strategy, we would recommend placing a real focus this year into creating high quality. This stems from an interesting and aesthetically pleasing grid + consistent posts. Brands ultimately look for Content Creators who have an ethos, or an authentic tone of voice – being real is the near filter.
Accounts we love to follow are @megankatemarchant, @househomo {who we had the absolute pleasure of interviewing}, @dralexgeorge and so many other fabulous individuals.
4. In-App Shopping
Falcon described it as ‘the rising-tide of social eCommerce’ as we are seeing an acceleration of eCommerce by 5 years since lockdown began. The rise of eCommerce is forcing brands to take to Social Media as a must when selling their products.
A majority of us already find online shopping incredibly easy… yet with Facebook and Instagram introducing Native Checkout, there will no longer be a need to leave the app + shop via the brand’s website. With a combination of Apple Pay, we will be able to place orders + finish checkout right on our social channels – a feature predicts to challenge Amazon!
As well as ensuring your Social Shops are set up + working well, Hyper-Personalisation has come key. Reading your insights + understanding what you audience wants is crucial – using the data you collect to target your audiences more efficiently.
3. Educational Content
Become the expert in your field. It’s no longer enough to simply provide a product or service in 2021. To stand out, consumers need to think of you as an expert in your field; they need to be able to come to you for advice, teachings and incredible excellent customer service.
But, how do you achieve this? By creating online content tailored to your consumer audience – this may include top tips, trends, techniques and everything in between.
Example: the beauty industry is setting an example; with brands collaborating with popular Content Creators, celebrities and experts to create online masterclasses, mini-tutorials and top tips Reels. By doing so, elite beauty brands who have often lacked a personal touch, have now been able to gather engagement from an involved audience and personalise the band experience for the first time.
2. Micro-Blogging
Micro-Blogging has risen in popularity since the creation of TikTok and shows no signs of slowing down. For reference: Micro-Blogging refers to the act of creating concise posts with the main aim of interacting with an audience. They are often short, targeted and fast-to-read. Great to read whilst in the queue, on-the-move or as part of your lunch break.
Content ideas include behind the scenes footage {gold dust for authenticity!}, ‘a day in the life of’, and consequently achieving a personalised approach to social media – we have waved goodbye to the filter perfect photos + brands, relying now on a true reflection of the team behind the brand. As a result, we begin to see thriving engagement rates which is the end goal after all!
1. Reels
We’ve said it before and we will say it again, Reels!
Social Media experts have expressed that Instagram Reels are currently the most efficient way to boost your page, increase your page visibility and avoid the algorithm punishing you.
It is important to note however, that this is due to the fact that Reels are Instagram’s latest posting feature. Ideally, Instagram would have you posting a Reel daily but for those with other priorities this can be excessive and unmanageable; we would recommend trying one or two a week just to help give yourself that well-needed boost.
Top tip: stay creative, authentic + showcase exactly how your products can help others.
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We would love to know how you get on whilst trialling our top tips, we would love to hear about your successes. As always, if you do want to try out these trends but don’t have the capacity or vision, we would love to help. Get in touch.
