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Call to Action: How you can better manage your mental health as an entrepreneur

#1 – Detach your own self-worth from the value of your business. 

This was a big lesson for me. 

When you’re building a brand (particularly a personal one) and it doesn’t quite take off as you expected, it’s easy to get disheartened and take it as a personal attack. Avoid defining your own success by how well your business or side hustle is doing. When it comes to ‘success’, 1) you are responsible for defining what success looks like to you and 2) there are so many external factors to take into account that affect popularity, engagement, growth, exposure, how much money you’re making. 

You need to remember that you are worth more than your business or project. 

A figure in your bank account or on a spreadsheet will never define your own personal self-worth. 

#2 – Outsource and ask for help. 

As a solo entrepreneur, it may be in your nature to find it difficult to ask for help from others. You probably want to micro-manage everything yourself (I know I often do). But outsourcing and asking for help is the quickest way to grow and expand, and leave yourself with time to do the things you actually enjoy doing. 

Don’t like keeping track of your finances through spreadsheets? Pay for software that automates it or make use of apps that can track this for you. 

Need help packaging products to fulfill your orders? See if a friend, family member, or sibling can help you on an occasion when you’re feeling swamped.  

#3 – Your time spent away from your business is an investment in a better business. 

It may sound counter-productive, but taking time to relax and be away from your business is so important. From my own personal experience, it can be easy for you to treat it like your baby and it becomes all-consuming. 

Making your business your number one priority (rather than yourself) can quickly slip into sacrificing your sleep, how much you get out and about to exercise, even the number of meals you eat in a day. 

But it’s not helping anyone, least of all you. 

You can’t run on empty fumes and making sure you’re at the top of your game by getting 7-9 hours of sleep, drinking enough water, eating frequent meals, going for walks, etc., will:

1) motivate you more to work because you’ll be in a more relaxed and full state and;

2) will also allow you time to connect with friends and family properly, which will put you in a better frame of mind.  

Follow @theweeklywoman for more wellbeing and mindful living tips 

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A person to turn to, helping hand + shoulder to cry on.

Written by our Leila Care.

As the digital world + beyond takes a moment this week to solely focus on mental health as part of the National Mental Health Awareness Week, we wanted to talk to you + give our best advice surrounding an issue so close to our hearts. How you could perhaps help a loved one who is struggling with their mental health.

With life returning to normal, you may find that the people closest to you are struggling a little or are unsure how to cope with the change. Now, of course, there is no quick fix, short answer, or magic cure, but if our Journal and moment of thoughts can help even one person, well that’s a success in our eyes!

Do you know the signs?

  •  Have they had a sudden change in their behaviour? Becoming erratic, aggressive, quiet, or anxious? Changes in appearance – a sudden change of style or identity? Or noticeable changes in their health – for example, changes in eating habits, sleep patterns, or showing signs of fatigue?
  • Often you may find loved ones avoiding social situations or withdrawing completely from their social circle at times of struggle.
  • It can be known by having more extreme ideas, behaviours, or plans than usually expected from this person.

How can I help friends return back to their day-to-day life post-covid?

  • Allow time for your loved ones to adapt back to normal life, this is a big change and will take time.
  • Encourage them to undertake acts of self-love + self-care, this will reassure them that they are looked after and allow them to focus on the most important things in life. Often if these are neglected, mental health issues can feel heavier.
  • Ensure that you validate their feelings and emotions – please, avoid using belittling language as this can invalidate their emotions + make them feel as though their problems are not being taken seriously.
  • If your loved one is turned away or shunted just once regarding their mental health, they may never reach out again!

How can you help?

  • Voice your concerns in a caring + compassionate way, getting pushy or aggressive will only escalate the problem.
  • Show them that you are available to talk if and when they need support – at any time! Allowing people to approach you as + when they need it will give them the confidence to speak out.
  • When listening to them, relay important information back to them to ensure that they feel heard and understood. This will also ensure that you do not misunderstand the situation. Ask questions like, ‘how does that make you feel?’, ‘How can I help?’. Don’t make the situation about yourself, listen.. take the time for them to speak.
  • Avoid challenging them and instead show yourself a safe space, someone they can turn to without judgment or questioning.
  • If you are exceptionally concerned for their wellbeing/safety, call 999.

What should I do if they decline my help?

  • Try to understand what is worrying them about seeking help, this may be something that can be resolved.
  • Explain your concern for them, let them know that you respect their decision but ensure that you are there to support them however they need.
  • Your friend may not realise the extent of the problem until you explain it from an alternate perspective, make sure to be delicate handling this conversation as it could potentially come as a shock to them – but having the conversation is important nonetheless.

We would love to hear from you + hope that these pointers help you to approach your nearest and dearest should they require your support. For those reading that may need support, remember, you are never alone and our inboxes are always open for a chat.

Direct line –

Key UK Helplines – Samaritans 116 123 | The Mix Under 25 0808 808 4994  | CALM (for our boys!) 0800 58 58 58 

Lots of love, Y&M x

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2021 Social Media Trend Forecast

As we enter a new year, there is much anticipation about the upcoming trends for Social Media + Marketing. From Planoly announcing new updates, Pinterest launching exciting new features + every expert sharing their predictions. Whilst our thoughts won’t cover everything (the Marketing world is endless, as many of us know!) we have compiled our top five trends which we think will be at the forefront of Social this year.

5. Influencer Marketing

Influencer Marketing has secured its place in the business models of household brands and this is only set to increase in 2021. However, to our delight, this trends has developed to include ‘nano-influencers’. For reference: nano-influencers have from 1,000-10,000 followers. Brands that take the time to focus on influencers with a smaller audience are getting it right! Food for thought: often nano-influencers have a tight-knit relationship with their audience, a higher engagement rate and are more likely to work with brands they genuinely have a passion for and they are incredible for cost-efficiency.

If you are a Content Creator or an Influencer and you are looking to spend more time developing your Influencer Marketing strategy, we would recommend placing a real focus this year into creating high quality. This stems from an interesting and aesthetically pleasing grid + consistent posts. Brands ultimately look for Content Creators who have an ethos, or an authentic tone of voice – being real is the near filter. 

Accounts we love to follow are @megankatemarchant, @househomo {who we had the absolute pleasure of interviewing}, @dralexgeorge and so many other fabulous individuals.

4. In-App Shopping

Falcon described it as ‘the rising-tide of social eCommerce’ as we are seeing an acceleration of eCommerce by 5 years since lockdown began. The rise of eCommerce is forcing brands to take to Social Media as a must when selling their products. 

A majority of us already find online shopping incredibly easy… yet with Facebook and Instagram introducing Native Checkout, there will no longer be a need to leave the app + shop via the brand’s website. With a combination of Apple Pay, we will be able to place orders + finish checkout right on our social channels – a feature predicts to challenge Amazon!

As well as ensuring your Social Shops are set up + working well, Hyper-Personalisation has come key. Reading your insights + understanding what you audience wants is crucial – using the data you collect to target your audiences more efficiently. 

3. Educational Content

Become the expert in your field. It’s no longer enough to simply provide a product or service in 2021. To stand out, consumers need to think of you as an expert in your field; they need to be able to come to you for advice, teachings and incredible excellent customer service. 

But, how do you achieve this? By creating online content tailored to your consumer audience  – this may include top tips, trends, techniques and everything in between. 

Example: the beauty industry is setting an example; with brands collaborating with popular Content Creators, celebrities and experts to create online masterclasses, mini-tutorials and top tips Reels. By doing so, elite beauty brands who have often lacked a personal touch, have now been able to gather engagement from an involved audience and personalise the band experience for the first time. 

2. Micro-Blogging

Micro-Blogging has risen in popularity since the creation of TikTok and shows no signs of slowing down. For reference: Micro-Blogging refers to the act of creating concise posts with the main aim of interacting with an audience. They are often short, targeted and fast-to-read. Great to read whilst in the queue, on-the-move or as part of your lunch break.

Content ideas include behind the scenes footage {gold dust for authenticity!}, ‘a day in the life of’, and consequently achieving a personalised approach to social media – we have waved goodbye to the filter perfect photos + brands, relying now on a true reflection of the team behind the brand. As a result, we begin to see thriving engagement rates which is the end goal after all!

1. Reels

We’ve said it before and we will say it again, Reels!

Social Media experts have expressed that Instagram Reels are currently the most efficient way to boost your page, increase your page visibility and avoid the algorithm punishing you.

It is important to note however, that this is due to the fact that Reels are Instagram’s latest posting feature. Ideally, Instagram would have you posting a Reel daily but for those with other priorities this can be excessive and unmanageable; we would recommend trying one or two a week just to help give yourself that well-needed boost.

Top tip: stay creative, authentic + showcase exactly how your products can help others.

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We would love to know how you get on whilst trialling our top tips, we would love to hear about your successes. As always, if you do want to try out these trends but don’t have the capacity or vision, we would love to help. Get in touch.