Content is King: Our 5 Best Kept Secrets

With social media taking the world by storm, I thought it was only fair that we share a few of our top tips when it comes to creating content on your favourite social platforms; ideal for those of you who are just starting out within the ever changing world of social media.

Secret One: Arguably one of the most important concepts is to keep your content at the basis of every post.

What do we mean by this? Think image resolution, feed aesthetics, use of colour and most importantly – does it fit the brand?

Secret Two: It isn’t essential for you to know everything when it comes to creative design and the confusing software which presumptively comes hand in hand.

Navigating programs such as Adobe Photoshop or Illustrator and the likes, takes a LOT of practice, can be tiresome and this method doesn’t work for everybody.

I recommend taking a look into what the AppStore can offer, in today’s day and age we have access to so many incredible creative programs – a lot of which are free (WIN!).

My top picks that we swear by at You and Me Collective have to include:

  • “Canva” – Create branded flyers, logos, images, invoices, you name it!
  • “Retouch” – Removes unwanted areas of images
  • “Unfold” or “Story Creator” – Perfect to use to create branded stories

Each of these apps have proven to be revolutionary on my journey within the social media marketing world and the fact that they are all able to be used on my iPhone makes working on the move SO much easier.

Secret Three: Numbers are not the be all and end all!

In today’s society we are led to believe that it is ALL about the amount of ‘likes’ on a post. Whilst this can indicate success, there are far more important statistics to keep an eye on to really measure your growth rate of brand awareness – i.e. reach and impressions.

  • “Reach” – Number of users that have seen your posts.
  • “Impressions” – Number of times your post has been seen

If your impressions are a higher number than your reach, this indicates that successful performance. I recommend taking note of your stats monthly to enable you to create a fair comparison each month.

Secret Four: Stories make a bigger impact than you may think!

I recommend alternating between feed posts and Instagram stories, this will help ensure that you avoid overloading your followers with post after post of hard-hitting content. Whilst you do want to get your message across to your market, too many feed posts can create the undesired effect on your audience and turn them away.

By posting stories, you continue to build your brand awareness whilst not clogging up the Instagram homepage. Equally, Instagram stories allow businesses or influencers to show their fun side – something that we celebrate at You and Me! I am seeing more and more people wanting to interact with brands that they can relate to and what better way than this (and it is free – YAY!).

Some interesting ways to use Instagram Stories to engage your audience:

  • Wish Lists
  • How To’s/Step By Step Videos
  • Reviews
  • Menus
  • Price Lists

*Our top tip is to create logos for your Instagram Highlights – you can do this easily on Canva! This will help you streamline your Instagram page, ensuring it looks sleek and is easy to navigate for potential clients or consumers.*

Secret Five: Take advantage of websites and software which allow you to batch post.

Using websites that are specifically designed to help you pre-plan your Instagram feed and schedule your posts provide significant benefits, especially if you are working alone.

  • Saves HUGE amounts of time.
  • Allows your to view your feed before it is posted live, which allows you to ensure you are staying on-brand.
  • Able to drag and drop posts to alternative dates, should other content be more urgent to post at short notice.
  • Clients can log in and check that they are happy with scheduled content from any device, anywhere in the world (with WIFI of course!).

And there you go, our five best kept secrets to help you on your way to becoming a social media sensation. Let us know which secret you have found most insightful. Better yet, comment below with an original secret top tip of your own, we would love to hear!

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