Your products are so trendy + with such a passionate ethos.. using eco-friendly natural materials, as well as being recyclable with mindful production. Lizzie, tell us your story.
The idea for Cabana Kids was hatched on a sunny trip to the nearby South Coast shortly into the Lockdown of spring 2020. We had struggled to find a suitable sunshade for our daughter Lillie (who was one at the time) something portable, made of natural materials, and in a colour palette that fitted with our home. Essentially, we were looking for a sunshade with the sun factor AND fun factor! So we thought, in the midst of a life-changing global pandemic, why not be bold and come up with our own concept?
What was the initial inspiration to start your own business?
With my 15+ years experience in the fashion industry as the ex Design Director of URBAN OUTFITTERS combined with my partner, Jamie’s creative and technical know-how from owning Cookie Media Design Agency, a huge shift in personal priorities saw us centering our lives around our family as we sought out a healthier work/home life balance. We set about applying ourselves to the challenge of creating a brand that combined our business experience with our new identities, co-parenting our daughter and Jamie’s two children.
It was from this seed that our range of UPF 50 and anti UV tents and teepees grew!
We wanted to launch a children’s brand which focused on desirable sustainable products for children and teach our children a new way to shop that supported a more ethical approach to living and taught them to think and buy more consciously.
Where can we purchase your gorgeous products?
We love your content. Have Social Media helped to build your brand?
Teepees and tents are such a great play space for children – and adults! In your opinion what’s the importance of ‘play’ for both children and adults?
The children’s fashion, nursery, and accessories market is growing year on year, how do you stay unique + stand out from the other retailers?
What’s next for Cabana Kids? Where do you see yourselves in 5 years?
As an entrepreneur with a parent demographic in mind, how do you find the best work/life balance?
The work/life balance is a real struggle for many and we are no exception. It was one of the deciding factors for us setting up Cabana Kids. Jamie and I both work from home and so we have to be disciplined in our work schedules, but we also have the luxury of stealing a break together or taking it in turns to do the school/childminder run! We are very fortunate in that respect.
Finally, what advice would you give your 20-year-old self now?
Follow your gut… always! It very rarely lets you down.